The following Practice Management guidance note provides comprehensive and up to date legal information covering:
The key elements of the Marketing/business development manager role are:
Strategic marketing—undertake the relevant analyses, formulate objectives to achieve the business plan and develop strategies and marketing plans. Ensure the marketing infrastructure and resources are managed effectively. Direct the implementation of these plans whether they concern market development, service development or any other promotional, selling and relationship development activities
Communications and lead generation—manage all communication channels, profile raising and lead generation campaigns to ensure the firm is positioned appropriately and the right level of engagement and lead
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