Marketing or business development manager
Marketing or business development manager

The following Practice Management precedent provides comprehensive and up to date legal information covering:

  • Marketing or business development manager

Key information

Name of firm[Insert details]
Name of role holder[Insert details]
Reports to[Insert details]
Role type
[Insert details]
If a contractor role, length of contract[Insert details]
Primary location[Insert details]
Date role commenced[Insert details]
Length of probation period[Insert details]
End of probation review date[Insert details]

Role summary

The key elements of the Marketing/business development manager role are:

  1. Strategic marketing—undertake the relevant analyses, formulate objectives to achieve the business plan and develop strategies and marketing plans. Ensure the marketing infrastructure and resources are managed effectively. Direct the implementation of these plans whether they concern market development, service development or any other promotional, selling and relationship development activities

  2. Communications and lead generation—manage all communication channels, profile raising and lead generation campaigns to ensure the firm is positioned appropriately and the right level of engagement and lead generation is achieved

  3. New business development—manage the sales pipeline from targeting to lead generation and through the sales process to the point of conversion to client. Support the lawyers in their selling activities

  4. Relationship management—devise innovative strategies and ensure key relationships, whether with intermediaries or major clients, are managed in a strategic manner. Support the lawyers in their implementation

Key responsibilities

Marketing and communications

Planning and policy

  1. Liaise with the senior management team regarding the [overall business OR department OR sector OR office] business plan and provide input as necessary

  2. Develop a comprehensive [firm-wide OR departmental OR sector OR office]

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