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Corporate communications are monitored by competition regulators, so it is important to not create a misleading or inaccurate impression of the legality of our activities in our communications. A poor choice of language (whether in press releases, media interviews or published company documents) that does not accurately state the facts can be damaging in any investigation by competition authorities and to our reputation.
This guide provides key information for PR and communications staff to help you recognise competition law compliance issues and practical tips on managing PR and communication high risk areas.
At all times you must:
stick to the facts
state clearly the source of any pricing or market share information
seek legal advice before speculating about the legality of any action
Be careful when making announcements about price changes to ensure these do not inadvertently amount to anti-competitive price signalling, eg by ensuring:
announcements are clearly intended for customers and fulfil a purpose or need, eg greater transparency on new prices for customers;
any future price announcements are seen as maximum prices for the announced period of validity;
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