Character merchandising agreement—pro-licensor
Character merchandising agreement—pro-licensor

The following IP precedent provides comprehensive and up to date legal information covering:

  • Character merchandising agreement—pro-licensor
  • Background
  • 1 Definitions and interpretation
  • 2 Duration
  • 3 Grant of licence
  • 4 Product requirements, quality control and marking
  • 5 Approval of products
  • 6 Marketing, advertising and promotion
  • 7 Further licensee obligations
  • 8 Extent of rights and goodwill
  • More...

This Agreement is made on [date]

Parties

  1. 1

    [insert name], a company incorporated in England and Wales, whose registered number is [insert company number] and whose registered office is at [insert address] (Licensor); and

  1. 2

    [insert name], a company incorporated in England and Wales, whose registered number is [insert company number], whose registered office is at [insert address] (Licensee)

(each of the Licensor and the Licensee being a party and together the Licensor and the Licensee are the parties).

Background

    1. (A)

      The Licensor is the proprietor of certain trade marks[, copyright][ and designs] relating to [insert character name] the famous fictional character[s] as featured in [insert details of relevant film, cartoon, comic book, computer game etc].

    1. (B)

      The Licensee is [insert background to licence/relevant transaction].

    1. (C)

      The Licensor has agreed to grant a licence to the Licensee to use the trade marks[, copyright][ and designs] on the terms and conditions of this Agreement.

Agreement:

    1. 1

      Definitions and interpretation

      1. 1.1

        In this Agreement:

        [Advance

        1. means the sum of [insert figure];]

        Assets

        1. the fictional character[s] [insert name(s)], as featured in [insert details] and depicted on pages [numbers] of the Style Guidelines;

        Business Day

        1. means a day other than a Saturday, Sunday or public holiday[, on which clearing banks are open for non-automated commercial business in the [City of London]];

        Confidential Information

        1. means any and all confidential information (in whatever form) including technical or other information imparted

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