Character merchandising agreement—pro-licensee
Character merchandising agreement—pro-licensee

The following IP precedent provides comprehensive and up to date legal information covering:

  • Character merchandising agreement—pro-licensee
  • Background
  • 1 Definitions and interpretation
  • 2 Duration
  • 3 Grant of licence
  • 4 Product requirements, quality control and marking
  • 5 Approval of products
  • 6 Marketing, advertising and promotion
  • 7 Further Licensee obligations
  • 8 Extent of rights and goodwill
  • More...

IP COMPLETION DAY: 11pm (GMT) on 31 December 2020 marks the end of the Brexit transition/implementation period entered into following the UK’s withdrawal from the EU. At this point in time (referred to in UK law as ‘IP completion day’), key transitional arrangements come to an end and significant changes begin to take effect across the UK’s legal regime. This document contains guidance on subjects impacted by these changes. Before continuing your research, see Practice Note: What does IP completion day mean for intellectual property?

This Agreement is made on [insert date]

Parties

  1. 1

    [insert name], a company incorporated in England and Wales, whose registered number is [insert company number] and whose registered office is at [insert address] (Licensor); and

  1. 2

    [insert name], a company incorporated in England and Wales, whose registered number is [insert company number], whose registered office is at [insert address] (Licensee)

(each of the Licensor and the Licensee being a party and together the Licensor and the Licensee are the parties).

Background

    1. (A)

      The Licensor is the proprietor of certain trade marks[, copyright][ and designs] relating to [insert character name] the famous fictional character[s] as featured in [insert details of relevant film, cartoon, comic book, computer game etc].

    1. (B)

      The Licensee is [insert background to licence/relevant transaction].

    1. (C)

      The Licensor has agreed to grant a licence to the Licensee to use the trade marks[, copyright][

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