Character merchandising agreement—pro-licensee
Character merchandising agreement—pro-licensee

The following IP guidance note provides comprehensive and up to date legal information covering:

  • Character merchandising agreement—pro-licensee
  • Parties
  • Background
  • Schedule 1Licensed Rights
  • Schedule 2Products
  • Schedule 3Style Guidelines
  • Schedule 4Trade mark and copyright notices

This Agreement is made on [insert date]

Parties

  1. 1

    [insert name], a company incorporated in England and Wales, whose registered number is [insert company number] and whose registered office is at [insert address] (Licensor); and

  1. 2

    [insert name], a company incorporated in England and Wales, whose registered number is [insert company number], whose registered office is at [insert address] (Licensee)

(each of the Licensor and the Licensee being a party and together the Licensor and the Licensee are the parties).

Background

  1. (A)

    The Licensor is the proprietor of certain trade marks[, copyright][ and designs] relating to [insert character name] the famous fictional character[s] as featured in [insert details of relevant film, cartoon, comic book, computer game etc].

  2. (B)

    The Licensee is [insert background to licence/relevant transaction].

  3. (C)

    The Licensor has agreed to grant a licence to the Licensee to use the trade marks[, copyright][ and designs] on the terms and conditions of this Agreement.

Agreement:

  1. 1

    Definitions and interpretation

    1. 1.1

      In this Agreement:

    2. Assets

      1. the fictional character[s] [insert name(s)], as featured in [insert details] and depicted on pages [insert numbers] of the Style Guidelines;

      Business