Business development and marketing strategy
Business development and marketing strategy

The following Practice Management guidance note provides comprehensive and up to date legal information covering:

  • Business development and marketing strategy

  1. 1

    Market strategy

    1. 1.1

      What is our market strategy?

    2. What market are we addressing, eg commercial or consumer?  
      Do we need to have a geographic market focus? [If yes, enter details]
      Do we need to focus on any particular segment of the market? [If yes, enter details]
      Are we clear on who we want to promote our services to? [If Yes, enter details, if No complete the matrix of markets and services below]
    3. 1.2

      Matrix of existing markets and services

    4. Enter details of the commercial and consumer markets served and the services provided by the firm.

        Commercial Consumer
        Market 1 [insert details of market, eg, Banking & Finance] Market 2 [insert details of market] Market 3 [insert details