Business development and marketing campaign and content planning
Business development and marketing campaign and content planning

The following Practice Management guidance note provides comprehensive and up to date legal information covering:

  • Business development and marketing campaign and content planning
  • Campaign plan
  • Campaign calendar
  • Content plan

Campaign plan

Aim/goal [Insert details of the aim/goal you are working towards]
Brief description of campaign [Insert a summary of the campaign you are planning to run]
Partner responsible [Insert name]
Marketing/BD person responsible [Insert name]
Date [Insert date]

Campaign calendar

Research and planning Quarter 1 Quarter 2 Quarter 3 Quarter 4
Internal data collection/analysis        
External data collection/analysis        
Form project team / set meetings