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UK Adtech receives new guidance to address the privacy challenges of real time bidding in programmatic advertising

UK Adtech receives new guidance to address the privacy challenges of real time bidding in programmatic advertising
Published on: 27 May 2020
Published by: LexisPSL
  • UK Adtech receives new guidance to address the privacy challenges of real time bidding in programmatic advertising
  • The seven steps
  • Step 1—Education and understanding
  • Step 2—How to use special category data
  • Step 3—Understanding the data journey
  • Step 4—Conduct a DPIA
  • Step 5—Audit the supply chain
  • Step 6—Assess advertising effectiveness
  • Step 7—Alternatives to behavioural advertising
  • Comment

Article summary

TMT analysis: Emma Burnett, partner, head of Data Protection, Alex Dixie, senior associate, head of Adtech and James Colvin, technology and media associate at CMS consider the Data & Marketing Association (DMA) and the Incorporated Society of British Advertisers’ (ISBA’s) ‘The Seven-Step Ad Tech Guide’ which addresses the privacy challenges of real time bidding (RTB) in programmatic advertising. or take a trial to read the full analysis.

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