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Triple word score—Summary judgment for Zynga

Triple word score—Summary judgment for Zynga
Published on: 30 November 2012
Published by: LexisPSL
  • Triple word score—Summary judgment for Zynga
  • Original news
  • What was the issue?
  • How did Mattel argue their Tile Mark was valid?
  • Was Mattel’s argument successful?
  • Is the issue of acquired distinctiveness relevant to a finding of whether a mark is a sign or capable of graphic representation?
  • Part of the invalid Tile Mark included the colour ivory—does this judgment have any impact on colour trade marks generally?
  • Why didn’t Zynga leave this issue until trial as the trade mark infringement claim will continue in respect of three other Mattel marks?
  • What does this judgment mean for lawyers and their clients?

Article summary

IP & IT analysis: What does Zynga’s summary judgment victory tell us about the valid registration of a trade mark? or take a trial to read the full analysis.

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