- Trade mark infringement through the looking glass
- What is at the heart of this dispute?
- From a commercial perspective, would you expect Disney to have changed the title or merchandising strategy once they found that Mr Fior was not comfortable with a co-existence relationship?
- To what extent does this dispute raise concerns around equality of arms in infringement disputes?
- If pursued, and successful, what remedies could Mr Fior recover?
- What are the lessons for other rights owners/companies seeking to use already registered marks?
IP&IT analysis: Matthew Higdon, managing partner at M Law, looks at the dispute regarding the trade mark ‘Alice Through the Looking Glass’ between Disney and trade mark owner Jake Fior, a rare books dealer.
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