- Regulating purchase-enabled sustainability action in businesses—International Day of Forests 2019
- Good intentions?
- Offsetting and effectiveness
- Co-benefit schemes
- Regulating voluntary carbon markets
- Accountability and regulation
- Future sustainable business models
- Looking forward
Environment analysis: With climate change and environmental impact increasingly on businesses’ radars, there is a rising trend for purchase-enabled sustainability action business models, eg promising to plant a tree for each purchase. Tree-planting has been adopted by a growing number of companies intending to offset their carbon emissions. While this may be attractive to environment-conscious consumers, little is known about how to measure and verify the effectiveness of these models. In other words, how do we know trees are actually being planted, and what difference does this action realistically make? Jono Adams, sustainability consultant at Anthesis Group, comments on these purchase-enabled sustainability action models and the voluntary nature of regulation.
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