IP analysis: The General Court has dismissed an appeal by Prada SA (Prada) relating to its opposition against The Rich Prada International PT’s (Rich Prada) registration of the trade mark THE RICH PRADA. The court held that Prada had failed to properly challenge the EUIPO’s conclusions and had instead attempted to rely on general arguments which focused upon the concept of ‘brand extension’ and did not address all of the requisite elements of Article 8(5) of Regulation (EC) 207/2009.
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