Legal News

Memes and IP rights: What’s wrong with re-sharing a GIF of a cat playing the piano?

Published on: 09 May 2019
Published by: LexisPSL
  • Memes and IP rights: What’s wrong with re-sharing a GIF of a cat playing the piano?
  • What is a meme, what are some examples?
  • What IP rights exist in memes?
  • Does posting a meme infringe copyright, what exceptions might apply?
  • Substantiality
  • What might be the impact of the new EU Copyright Directive (if implemented in the UK) and who will it impact the most when it comes to memes?
  • What next?

Article summary

IP Analysis: Running a marketing campaign can pose challenges when interacting with user-generated content. This article explores the potential consequences of posting memes and the related IP issues in this context and others. or take a trial to read the full analysis.

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