Legal News

Google Chrome’s impact on AdTech & MarTech

Published on: 19 February 2020
Published by: LexisPSL
  • Google Chrome’s impact on AdTech & MarTech
  • What processes are powered by third-party cookies?
  • The impact on AdTech
  • Publishers
  • SSPs/ad exchanges
  • Ad networks
  • DSPs
  • DMPs
  • Advertisers
  • Google Chrome’s Privacy Sandbox
  • More...

Article summary

TMT analysis: On 14 January 2020, Google made an announcement that most people in the online advertising industry never thought they would hear—Google will kill off third-party cookies by 2022. or take a trial to read the full analysis.

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