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Coronavirus (COVID-19)—FAQs for advertisers

Published on: 16 March 2020
Published by: LexisPSL
  • Coronavirus (COVID-19)—FAQs for advertisers
  • Is it ok to refer to the coronavirus?
  • How are recent coronavirus adverts being regulated?
  • What are platforms doing to crack down on irresponsible advertising?
  • How can I promote products that reduce exposure risk?
  • And finally…

Article summary

TMT analysis: With the number of cases of the coronavirus (COVID-19) continuing to climb, the financial markets are showing signs of strain and some businesses are already feeling the impact of decreased consumer spending in some areas. Many businesses will want to simply acknowledge the coronavirus in their marketing and external-facing comms in a responsible and authentic way. Some will need to communicate updates and guidance to consumers on a regular basis, such as those in the travel and hospitality sectors. Others, including makers and retailers of hand sanitisers and facemasks, but also cupboard basics such as tinned goods and loo paper, may be tempted to take advantage of the unique ‘opportunities’ it presents. Geraint Lloyd-Taylor, Partner at Lewis Silkin LLP sets out some top tips for brands considering referencing coronavirus in their advertising, marketing, social posts or other communications. or take a trial to read the full analysis.

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