[(1) The consumer protection objective is: securing an appropriate degree of protection for consumers.
(2) In considering what degree of protection for consumers may be appropriate, the FCA must have regard to—
(a) the differing degrees of risk involved in different kinds of investment or other transaction;
(b) the differing degrees of experience and expertise that different consumers may have;
(c) the needs that consumers may have for the timely provision of information and advice that is accurate and fit for purpose;
(d) the general principle that consumers should take responsibility for their decisions;
(e) the general principle that
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