122 Direct marketing code
122 Direct marketing code

(1)     The Commissioner must prepare a code of practice which contains—

(a)     practical guidance in relation to the carrying out of direct marketing in accordance with the requirements of the data protection legislation and the Privacy and Electronic Communications (EC Directive) Regulations 2003 (SI 2003/2426), and

(b)     such other guidance as the Commissioner considers appropriate to promote good practice in direct marketing.

(2)     Where a code under this section is in force, the Commissioner may prepare amendments of the code or a replacement code.

(3)     Before preparing a code or amendments under this section, the Commissioner must consult the Secretary of State and such of the following as the Commissioner considers appropriate—

(a)     trade associations;

(b)     data subjects;