Q&As

What rules apply to the delivery of unnamed and unaddressed mail by post? Does the GDPR apply?

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Published on LexisPSL on 03/04/2018

The following Information Law Q&A provides comprehensive and up to date legal information covering:

  • What rules apply to the delivery of unnamed and unaddressed mail by post? Does the GDPR apply?
  • GDPR compliance and postal marketing
  • More information

What rules apply to the delivery of unnamed and unaddressed mail by post? Does the GDPR apply?

The General Data Protection Regulation (GDPR) applies to postal marketing only if the communication is addressed to a named individual or if any personal data is processed ‘behind the scenes’ as part of the activities of the advertiser.

Addressing a communication to ‘the occupier’ or ‘the homeowner’ does not circumvent the application of the GDPR if the advertiser has names on a database but chooses not to use them. See paragraph 154 of the Information Commissioner’s Office Direct

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