Q&As

What is the effect of the GDPR on direct marketing? Once the GDPR is applicable, can an organisation send direct marketing to customers, where they don’t know whether these customers have opted-in or opted-out to such marketing?

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Produced in partnership with Daradjeet Jagpal of Information Law Solutions
Published on LexisPSL on 23/08/2017

The following Practice Compliance Q&A produced in partnership with Daradjeet Jagpal of Information Law Solutions provides comprehensive and up to date legal information covering:

  • What is the effect of the GDPR on direct marketing? Once the GDPR is applicable, can an organisation send direct marketing to customers, where they don’t know whether these customers have opted-in or opted-out to such marketing?

This response is limited to UK law as regulated by the Information Commissioner’s Office. For the purposes of this response we assume that no special category personal data will be processed, the personal data processed only relates to adults and that the organisation processing marketing information containing personal data acts as a data controller (rather than a data processor).

There are two main sources of regulation:

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