Q&As

What is the difference between supply side platforms, demand side platforms and data management platforms?

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Produced in partnership with Jude King of Facebook
Published on LexisPSL on 22/11/2017

The following TMT Q&A produced in partnership with Jude King of Facebook provides comprehensive and up to date legal information covering:

  • What is the difference between supply side platforms, demand side platforms and data management platforms?
  • Supply side platforms
  • Demand side platforms
  • Data management platforms

What is the difference between supply side platforms, demand side platforms and data management platforms?

Supply side platforms

Supply side platforms (SSPs) are pieces of software used to sell automated advertising. SSP is most often used by online publishers to enable them to sell display, video and mobile ads. SSPs maximise the prices their impressions (the point in which an ad is viewed once by a visitor, or displayed once on a web page) sell at and allow publishers to connect to multiple ad exchanges at once which allows a range of potential buyers to purchase ad space on

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