Q&As

What is the difference between search engine optimisation and pay-per-click?

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Produced in partnership with Jude King of Facebook
Published on LexisPSL on 22/11/2017

The following TMT Q&A produced in partnership with Jude King of Facebook provides comprehensive and up to date legal information covering:

  • What is the difference between search engine optimisation and pay-per-click?
  • Search engine optimisation
  • Pay-perclick

What is the difference between search engine optimisation and pay-per-click?

Search engine optimisation

Search engine optimisation (SEO) is a marketing discipline that focuses on increasing visibility in organic (non-paid) search engine results. It improves rankings, drives traffic and increases awareness of your website in search engines. While SEO is a way of making sure that your website is structured in a way that search engines can understand, it is also a means of making the web site better for users.

Search engines 'crawl' websites to return better results to users, however, there is a limit to how effectively search engines operate and SEO mistakes can mean that your website is buried deep in the search results. SEO can help to boost rankings (place your website higher up on the search results page) so that users can easily

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