Q&As

What is adtech and martech and how are they different?

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Produced in partnership with Jude King of Facebook
Published on LexisPSL on 22/11/2017

The following TMT Q&A produced in partnership with Jude King of Facebook provides comprehensive and up to date legal information covering:

  • What is adtech and martech and how are they different?
  • Adtech marketing automation

What is adtech and martech and how are they different?

Adtech is short for advertising technology, which encompasses software and tools that allow agencies and brands to target, deliver and analyse digital advertising. It focuses on targeting specific groups or individuals.

Included under this umbrella is omnichannel (multichannel advertising) and programmatic advertising.

Martech is short for marketing technology. It

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