Q&As

What are the common issues a product brand owner should be concerned with when contracting with retailers, particularly relating to the fashion industry?

read titleRead full title
Published on LexisPSL on 24/05/2017

The following Commercial Q&A provides comprehensive and up to date legal information covering:

  • What are the common issues a product brand owner should be concerned with when contracting with retailers, particularly relating to the fashion industry?
  • Supply of goods
  • Commercial contracts—general issues
  • Brand protection
  • Brand protection and online retail

In this Q&A we have limited our research to cover common issues a product brand owner should be concerned with when contracting with retailers from a commercial contracts and brand protection perspective only. We also refer to a business-to-business relationship between a product brand owner and a retailer.

Supply of goods

The nature of the contract between the product owner and the retailer is key to assessing potential issues that may arise. We have assumed that your query relates to a simple supply of goods contract between a product brand owner and a retailer, but other routes to market are available such as agency, distribution, franchising etc. Each of these routes carry their own set of inherent advantages and disadvantages.

Regarding contracts for the sale and supply of goods, see the following Practice Notes which set out some of the legal issues to consider when drafting or negotiating such a contract:

  1. Sale and supply of goods contracts

Popular documents