Step 5: Managing marketing and business development resources
Produced in partnership with Kim Tasso of RedStarKim Ltd
Step 5: Managing marketing and business development resources

The following Practice Management practice note Produced in partnership with Kim Tasso of RedStarKim Ltd provides comprehensive and up to date legal information covering:

  • Step 5: Managing marketing and business development resources
  • How to produce a business development plan
  • Marketing and business development staff
  • External marketing and business development agencies and consultants
  • Marketing systems and tools
  • Marketing reports
  • Marketing and business development plans
  • Client and contact database
  • Mailings
  • Collateral
  • More...

How to produce a business development plan

By way of a summary, you can follow this basic strategic process to produce a marketing and business development plan:

StepActivityPractice NotePrecedents
1: AnalysisUndertake analysis to understand where you are nowBusiness development planning–undertaking internal and external analysisInternal business development analysis—short-form
Internal business development analysis—long-form
External business development market analysis—long-form
Business development skills assessment
2: Set goalsBe clear on where you want to beBusiness development goal and objective settingBusiness development aims, goals and objectives
3: Formulate a strategyThink about how will you get to where you want to beDeveloping a business development and marketing strategyBusiness development and marketing strategy planning
4: Preparing business development activitiesIdentify what campaigns or activities are neededPreparing business development and marketing campaigns and activitiesBusiness development and marketing campaign and content planning
5: Resource planningAssess how much time and money you can and need to investManaging business development and marketing resourcesMarketing and business development cash and time budget precedent
6. Create a business development and marketing planConsolidate the information gathered in steps 1—5 into a plan that sets out what you are doing, why and how you are going to achieve the goals and objectivesCreating a business development and marketing planShort-form business development and marketing plan
Detailed business development and marketing plan

This Practice Note explains step 5 of this process—resource planning.

Marketing and business development staff

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