Step 4: Business development and marketing campaigns and activities
Produced in partnership with Kim Tasso of RedStarKim Ltd
Step 4: Business development and marketing campaigns and activities

The following Practice Management guidance note Produced in partnership with Kim Tasso of RedStarKim Ltd provides comprehensive and up to date legal information covering:

  • Step 4: Business development and marketing campaigns and activities
  • How to produce a business development plan
  • Choosing business development activities to achieve goals and objectives
  • Do you have the right research, information and systems in place to support your business development activities?
  • Do you have the right skills to support your business development activities?
  • Combining business development activities into a campaign
  • Campaign approaches
  • Thought leadership campaigns
  • Measurement of effectiveness

How to produce a business development plan

You can follow the basic process shown in the table below to produce a marketing and business development plan.

Step Activity Practice Note Precedents
1: Analysis Undertake analysis to understand where you are now Business development planning–undertaking internal and external analysis Internal business development analysis—short-form
Internal business development analysis—long-form
External business development market analysis—long-form
Business development skills assessment
2: Set goals Be clear on where you want to be Business development goal and objective setting Business development aims, goals and objectives
3: Formulate a strategy Think about how will you get to where you want to be Developing a business development and marketing strategy Business development and marketing strategy planning
4: Preparing business development activities Identify what campaigns or activities are needed Preparing business development and marketing campaigns