Outdoor advertisements and signs—guidance for advertisers
Outdoor advertisements and signs—guidance for advertisers

The following Commercial guidance note provides comprehensive and up to date legal information covering:

  • Outdoor advertisements and signs—guidance for advertisers
  • Statutory framework for advertisement control
  • What is an 'advertisement'?
  • Policy and guidance regulating advertisements
  • Who is responsible for controlling advertisements?
  • Offence of displaying an advertisement
  • Standard conditions that apply to outdoor advertisements
  • Types of consent needed for advertisements
  • Advertisements which need specific permission
  • Amenity
  • more

Statutory framework for advertisement control

The advertisement control system in England and Wales is part of the planning control system. In England, this is regulated by the Town and Country Planning (Control of Advertisements) (England) Regulations 2007, SI 2007/783 (the English Regulations) and in Wales, this is regulated by the Town and Country Planning (Control of Advertisements) Regulations 1992, SI 1992/666 (the Welsh Regulations).

What is an 'advertisement'?

The advertisement control system covers a very wide range of advertisements and signs including:

  1. posters and notices

  2. placards and boards

  3. fascia signs and projecting signs

  4. traffic signs

  5. town and village name-signs

  6. advance signs and directional signs

  7. flag advertisements, and

  8. price displays

Policy and guidance regulating advertisements

England

The previous version of the National Planning Policy Framework (NPPF) contained policy which parties involved in the system of advertisement control in England should take into account.

In July 2018 and again in February 2019, the government published revised versions of the NPPF. The NPPF as it now applies removes much of the previous policy on advertisements and instead much of it is set out in the Planning Practice Guidance (PPG).

Wales

Guidance on the Welsh Regulations is contained in Outdoor advertisements and signs: a guide for advertisers (note this guidance does not take into account changes made to the Welsh Regulations by the