Networking and business development for family lawyers
Produced in partnership with Ursula Rice of Family First Solicitors
Networking and business development for family lawyers

The following Family guidance note Produced in partnership with Ursula Rice of Family First Solicitors provides comprehensive and up to date legal information covering:

  • Networking and business development for family lawyers
  • Purposes
  • First steps
  • Who should do it?
  • Starting the process
  • Breaking the ice
  • Follow-up
  • Social media and networking
  • Under the radar networking
  • Results
  • more

Networking and business development are often terms that provoke frustration in senior partners and bewilderment in the junior staff. The value of these business activities is hard to measure and the method of them is hard to explain to junior staff. 'Just go to a networking group and give your card out' is unhelpful and frequently proffered advice. The focus of this Practice Note is on using networking groups effectively in order to develop your practice.

Purposes

The purpose of networking and business development is not to generate sales, leads or push a promotion. Meeting individual people and getting to know them would be a very inefficient way of doing this. The point of networking is to increase the visibility and credibility of your firm and of individual lawyers. As a by-product, it is likely to produce a trusted network of contacts and suppliers.

First steps

Before tackling networking for the first time some essential initial practical steps to take include:

  1. consider where your firm