Managing a trade mark portfolio
Produced in partnership with Carrollanne Lindley and Lorraine Lowell Neale of Kilburn & Strode LLP
Managing a trade mark portfolio

The following IP guidance note Produced in partnership with Carrollanne Lindley and Lorraine Lowell Neale of Kilburn & Strode LLP provides comprehensive and up to date legal information covering:

  • Managing a trade mark portfolio
  • Trade marks are a growth business
  • In a brands-rich business there is no business strategy without a trade mark strategy

As of exit day (31 January 2020) the UK is no longer an EU Member State. However, in accordance with the Withdrawal Agreement, the UK has entered an implementation period, during which it continues to be subject to EU law. This has an impact on this Practice Note. For further guidance, see Practice Note: Brexit—IP rights.

This Practice Note provides strategic and practical advice on managing a trade mark portfolio that is aligned with a company’s overall business strategy, competitive intelligence and market analysis, and one that is a springboard for its growth and expansion.

For information on the main considerations relating to the registration and protection of UK and EU trade marks (EUTMs), including the technical issues to be taken into account when drafting the trade mark specification, see Practice Notes:

  1. Application to register a UK trade mark

  2. Opposing a UK trade mark application

  3. EU trade marks (EUTMs)

In this Practice Note, all references to trade marks are also references to service marks unless otherwise stated.

Trade marks are a growth business

Global filing rates have experienced a sustained period of growth, with almost three times as many applications being filed around the world in 2017 than in 2007.

This is a trend that is expected to maintain its momentum, and even increase, due to a number of factors, including:

  1. the increasing predominance