Luxury and fashion—Switzerland—Q&A guide

The following IP practice note provides comprehensive and up to date legal information covering:

  • Luxury and fashion—Switzerland—Q&A guide
  • 1. What is the current state of the luxury fashion market in your jurisdiction?
  • 2. What legal framework governs the development, manufacture and supply chain for fashion goods? What are the usual contractual arrangements for these relationships?
  • 3. What legal framework governs distribution and agency agreements for fashion goods?
  • 4. What are the most commonly used distribution and agency structures for fashion goods, and what contractual terms and provisions usually apply?
  • 5. Do any special import and export rules and restrictions apply to fashion goods?
  • 6. What are the requirements and disclosure obligations in relation to corporate social responsibility and sustainability for fashion and luxury brands in your jurisdiction? What due diligence in this regard is advised or required?
  • 7. What occupational health and safety laws should fashion companies be aware of across their supply chains?
  • 8. What legal framework governs the launch of an online fashion marketplace or store?
  • 9. How does e-commerce implicate retailers’ sourcing and distribution arrangements (or other contractual arrangements) in your jurisdiction?
  • More...

Luxury and fashion—Switzerland—Q&A guide

This Practice Note contains a jurisdiction-specific Q&A guide to luxury and fashion in Switzerland published as part of the Lexology Getting the Deal Through series by Law Business Research (published: February 2021).

Authors: Kellerhals Carrard—Virginie Rodieux; Stefano Perucchi ; Andrea Fioravanti; Christophe Rapin

1. What is the current state of the luxury fashion market in your jurisdiction?

The Swiss luxury market is dominated by Richemont Group (Piaget, Cartier, Van Cleef & Arpels, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Piaget, Vacheron Constantin, Montblanc, dunhill and Chloé), Rolex and Swatch Group (Breguet, Blancpain, Omega, Longines, Swatch, Harry Winston, Tissot). Other privately owned very famous companies are present, especially in the field of watch making, such as Patek Philippe, Audemars Piguet and Chopard. These companies generate most of their turnover abroad. In 2019, the exportation of watch products amounted to 21,718 million Swiss francs and 11,673 million Swiss francs for jewellery (source: Federal Statistic Office). They have, of course, since suffered under the covid-19 pandemic at the beginning of 2020.

2. What legal framework governs the development, manufacture and supply chain for fashion goods? What are the usual contractual arrangements for these relationships?

At the beginning of 2017, the Swiss Trademark Protection Act was amended under the 'Swissness' project. Swissness aims at strengthening the protection of the designation 'Switzerland' and the use of the Swiss cross. It lays down clear rules

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