Introduction to trade marks
Introduction to trade marks

The following IP practice note provides comprehensive and up to date legal information covering:

  • Introduction to trade marks
  • What is a trade mark?
  • Registering a trade mark
  • Territory
  • Trade mark protection in the UK—pre-Brexit
  • Trade mark protection in the UK—post-Brexit
  • Application and registration process
  • Choosing a mark
  • Selecting goods and services
  • Clearance searches
  • More...

IP COMPLETION DAY: 11pm (GMT) on 31 December 2020 marks the end of the Brexit transition/implementation period entered into following the UK’s withdrawal from the EU. At this point in time (referred to in UK law as ‘IP completion day’), key transitional arrangements come to an end and significant changes begin to take effect across the UK’s legal regime. This document contains guidance on subjects impacted by these changes. Before continuing your research, see Practice Note: What does IP completion day mean for intellectual property?

This Practice Note provides an introduction to trade marks, ie:

  1. what is a trade mark?

  2. registering a trade mark

  3. dealing with trade marks in agreements

  4. asserting trade marks

  5. unregistered trade marks and the law of passing off

  6. trade mark litigation

For more information about the filing and prosecution of trade marks, portfolio management and transactions involving trade marks, see: Trade mark transactions and management—overview.

For more information about disputes involving registered and unregistered trade marks, see: Trade mark and passing off disputes—overview.

What is a trade mark?

A trade mark is a sign used to distinguish the goods and services of one undertaking from those of another. In other words, a trade mark enables consumers to identify goods or services as originating from a particular company or relating to a certain product or service. Typically trade marks take the form of words or logos

Popular documents