Q&As

How do I approach using content originally generated by users of social media channels?

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Last updated on 01/12/2015

The following Commercial Q&A provides comprehensive and up to date legal information covering:

  • How do I approach using content originally generated by users of social media channels?

How do I approach using content originally generated by users of social media channels?

Practice Note: Social media and user-generated content examines the legal risks associated with leveraging social media and user-generated content and provides practical guidance about how parties engaged in such activities can mitigate those risks.

Increasingly, businesses are encouraging consumers to contribute material to branded social media platforms and incorporating these contributions into consumer-focused advertising and marketing campaigns. Social media content submitted by consumers is termed 'user-generated content' or 'UGC'.

Enabling consumers to upload

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