The following Commercial Q&A provides comprehensive and up to date legal information covering:
The XX Commonwealth Games will be held in Glasgow from 23 July 2014 to 3 August 2014. Like the London Olympics of 2012, the organising committee of the Commonwealth Games (OC) has a number of legal tools at its disposal under the Glasgow Commonwealth Games Act 2008 (GCGA 2008) (and related legislation) to combat ambush marketing during the Commonwealth Games. Many have been critical of the legal toolkit available to the OC, arguing that it is somewhat draconian and an unnecessary addition to the body of intellectual property law in the UK.
However, if you are looking to advertise during the Commonwealth Games, you should consider these laws nonetheless and any guidance issued by the OC.
For general information on combatting ambush marketing (or parasitic marketing) see Q&A: How do I combat ambush marketing? This Q&A sets out details of how you should formulate a strategy and other tips, such as:
not relying solely on event organisers to combat ambushes
being aware of the need to monitor online ambushes
reacting proportionately to any ambushes
ensuring that any action which is taken against ambushes does not result in bad publicity
imposing restrictions on event participants, and
controlling the event venue and surrounding areas
An obvious way of avoiding committing ambush marketing is to become
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