The following In-house Advisor practice note provides comprehensive and up to date legal information covering:
The following jurisdictions are covered in this report:
Austria; Brazil; Canada; France; Hong Kong; India; Japan; Russia; Switzerland; USA
The set of questions relating to the topic of Advertising & Marketing and answered by the guide for each jurisdiction covered include:
What are the principal statutes regulating advertising generally?
Which bodies are primarily responsible for issuing advertising regulations and enforcing rules on advertising? How is the issue of concurrent jurisdiction among regulators with responsibility for advertising handled?
What powers do the regulators have?
What are the current major concerns of regulators?
Give brief details of any issued industry codes of practice. What are the consequences for non-compliance?
Must advertisers register or obtain a licence?
May advertisers seek advisory opinions from the regulator? Must certain advertising receive clearance before publication or broadcast?
What avenues are available for competitors to challenge advertising? What are the advantages and disadvantages of the different avenues for challenging competitors’ advertising
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