DEMB/Mondelēz/Charger Opco (M.7292) [Archived]

The following Competition practice note provides comprehensive and up to date legal information covering:

  • DEMB/Mondelēz/Charger Opco (M.7292) [Archived]
  • Case facts
  • Timeline

DEMB/Mondelēz/Charger Opco (M.7292) [Archived]


ARCHIVED–this archived case hub reflects the position at the date of the decision of 5 May 2015; it is no longer maintained.

See further, timeline.

Case facts

OutlineEuropean Commission merger investigation into the creation of a full-function joint venture combining the business of DE Master Blenders and the coffee business of Mondelēz International. The Commission referred the transaction for a phase II investigation on 15/12/2014. The transaction was cleared, subject to commitments 05/05/2015.

PartiesDouwe Egberts Master Blenders 1753 B.V. (DEMB) is a Dutch-based coffee and tea company. DEMB offers a range of coffee and tea products across Europe, Brazil, Australasia and Asia. DEMB owns a number of coffee brands—L'Or, Douwe Egberts, Senseo and Merrild. DEMB also operates coffee houses in the Netherlands. DEMB's parent company is Acorn Holdings B.V. (AHBV), a Dutch company owned by an investor group led by JAB Holding Company s.a r.l.

Mondelēz International Inc. (Mondelēz) is a US-based global snack company. Its products include biscuits, chocolate, candy, cheese, grocery, powdered beverages, chewing gum and coffee. In relation to coffee, Mondelēz owns the following coffee brands—Carte Noir, Jacobs, Gevalia, and Tassimo. Mondelēz was created on 1 October 2012 following a spin-off of Kraft Foods group, Inc., the North American grocery operations of Kraft Foods, Inc.

The proposed joint venture would combine the

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