Dealing with social media influencers—Turkey
Produced in partnership with Baran Güney of Gün + Partners and Hande Hançar of Gün + Partners
Dealing with social media influencers—Turkey

The following TMT practice note produced in partnership with Baran Güney of Gün + Partners and Hande Hançar of Gün + Partners provides comprehensive and up to date legal information covering:

  • Dealing with social media influencers—Turkey
  • Influencer marketing from the perspective of testimonial advertising rules
  • Influencer marketing from the perspective of ‘hidden’ advertisement
  • Prohibited advertising of certain categories of products
  • Contests and sweepstakes organised by social media influencers
  • Sanctions
  • The surveillance of the public authorities
  • Possible sanctions and fines
  • Agreements with influencers

Based on statistics of a global research, Turkey is among the 15 countries with the greatest time spent on using the internet and social media usage. In 2021, there were 54 million social media users in Turkey; equal to 64% of the country’s population.

Influencer marketing through social media influencers has achieved giant growth in the advertising sector. Brands, including global and local ones, co-operate with social media influencers to advertise their brands, goods and services because social media influencers are very capable of directing the consumers’ buying habits into certain brands via the presentations, recommendations and compliments they make.

In Turkey, there are no specific laws relating to advertising through social media. The term ‘social network provider’ is defined in Law No. 5651, also known as Internet Law, as a term to cover social media. Certain obligations on social network providers with respect to their corporate existence in Turkey have been implemented. But there are no particular provisions regarding advertising in social media. There are no specific laws, regulations, or self-regulatory rules related to influencer marketing via social media. General advertising rules and principles of the Consumer Protection Law and the Regulation on Commercial Advertisements and Unfair Practices (Advertising Regulation) related to advertisements are applied in this area. Supervision of advertisements via social media is subject to the same laws and regulations as advertisements in

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