Conduct in the modelling sector (CE/9859-14) [Archived]
Conduct in the modelling sector (CE/9859-14) [Archived]

The following Competition practice note provides comprehensive and up to date legal information covering:

  • Conduct in the modelling sector (CE/9859-14) [Archived]
  • Case facts
  • Timeline
  • Commentary
  • Related cases


ARCHIVED–this archived case hub reflects the position at the date of the decision of 16 December 2016; it is no longer maintained.

See further, timeline, commentary and related cases.

Case facts

OutlineCMA Article 101 TFEU/Chapter I CA98 investigation into allegedly anti-competitive arrangements in the UK modelling sector involving the exchange of confidential sensitive information and, some instances, the agreements of a common approach to pricing (case CE/9859-14).

Latest developmentsOn 16 December 2016, the CMA issued an infringement decision against five model agencies–FM Models, Models 1, Premier, Storm and Viva–and their trade association, the AMA, for their involvement in a cartel in the market for modelling services.

The CMA imposed fines totalling over £1.5m, broken down as follows:
• FM Models–£251,000
• Models 1–£394,000
• Premier–£150,000
• Storm–£491,000
• Viva–£245,000
• AMA–£2,500.

PartiesFM Model Agency Limited ('FM Models'), a model agency based in London.

Models One Limited, One Worldwide Limited and Models 1 New Co Limited (together 'Models 1'), based in London and the largest model agency in Europe.


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