The following Competition guidance note Produced in partnership with K&L Gates LLP provides comprehensive and up to date legal information covering:
There are several ways in which a supplier can distribute its product. A supplier may:
distribute products or services itself
use a distributor, or
use an agent.
In making this decision, a supplier will inevitably be influenced by a variety of commercial considerations. Alongside such commercial considerations, a supplier will also have to consider EU and/or national competition law issues potentially impacting the proposed commercial arrangement. See further, Analysing vertical agreements under competition law.
There are particular competition law considerations to be taken into account depending on whether a supplier opts to use an agent or a distributor to get its products to the market.
In order to avoid infringing Article 101 TFEU (or equivalent national rules), it is important to consider carefully whether the agreement would be regarded as a 'genuine agency agreement' for the purposes of competition law, taking into account all the facts and circumstances.
Where an agreement is a genuine agency agreement, certain restrictions under Article 101(1) TFEU will not apply.
This is because, as articulated in the seminal case of DaimlerChrysler AG, a genuine agent working for the benefit of his principal 'may in principle be treated as an auxiliary organ forming an integral part of the latter’s undertaking, who must carry out his principal’s instructions and thus, like a commercial employee, forms an economic unit with his undertaking'.
In other words,
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