Character merchandising—IP and competition law issues
Produced in partnership with Aimee Brookes of Bristows
Character merchandising—IP and competition law issues

The following IP practice note Produced in partnership with Aimee Brookes of Bristows provides comprehensive and up to date legal information covering:

  • Character merchandising—IP and competition law issues
  • The relevant IP rights
  • Copyright
  • Trade marks
  • The Merchandising Agreement
  • Applicable Competition Law
  • Article 101
  • Insufficient effect on trade
  • Insufficient effect on competition
  • Issues under Article 101
  • More...

IP COMPLETION DAY: 11pm (GMT) on 31 December 2020 marks the end of the Brexit transition/implementation period entered into following the UK’s withdrawal from the EU. At this point in time (referred to in UK law as ‘IP completion day’), key transitional arrangements come to an end and significant changes begin to take effect across the UK’s legal regime. This document contains guidance on subjects impacted by these changes. Before continuing your research, see Practice Note: What does IP completion day mean for intellectual property?

As of exit day (31 January 2020) the UK is no longer an EU Member State. However, in accordance with the Withdrawal Agreement, the UK has entered an implementation period, during which it continues to be subject to EU law. This has an impact on this Practice Note. For further guidance, see Practice Note: What does IP completion day mean for intellectual property?

Character merchandising is the practice of licensing the name or likeness of a (usually fictitious) character for use in the marketing of goods or services. In theory, that character association makes the goods or services more attractive to the market. For the licensor, as well as the royalty fee generated, the licensing of such character rights can be invaluable for marketing and sponsorship.

The relevant IP rights

Copyright

Under the Copyright, Designs and Patents Act 1988, a copyright statutory right will

Popular documents