The following IP guidance note provides comprehensive and up to date legal information covering:
A growing proportion of retail sales are taking place online. Many consumers purchase goods via online marketplaces, such as Amazon, eBay and Alibaba. National boundaries have become blurred and counterfeiters and infringers can better hide their identity online. Brand owners therefore face a challenge in tackling the sale of counterfeit and infringing products online.
Brand owners may have to tackle multiple types of infringement:
trade mark infringement, for example:
sale of counterfeit goods bearing the brand owner's logo or brand name. In a virtual shopping environment it is difficult for consumers to distinguish genuine products from copies
parallel imports or grey market goods—products intended for sale outside the EEA that are put on the market within the EEA without the brand owner's permission
sale of generic goods being sold in a 'shop' bearing the brand owner's name. The consumer is under the misapprehension that the goods originate from the brand owner at the point of sale
copyright infringement, for example:
using proprietary product photographs to sell counterfeit or legitimate goods
products that infringe copyright, eg pirate DVDs
design or patent infringement
products sold incorporate a proprietary design or patent without the permission of the right owner
There are many practical steps that can be taken by brand owners to address these issues and
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