Q&As

Are there any rules on the use of ‘limited edition’ wording on product packaging?

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Published on LexisPSL on 02/08/2018

The following Commercial Q&A provides comprehensive and up to date legal information covering:

  • Are there any rules on the use of ‘limited edition’ wording on product packaging?

The Consumer Protection from Unfair Trading Regulations 2008 (CPUTR 2008), SI 2008/1277 prohibits unfair commercial practices that have a detrimental effect on consumers' economic interests. Commercial practices includes product labelling. For further guidance, see Practice Note: Unfair trading with consumers.

CPUTR 2008 prohibits unfair commercial practices, such as misleading actions under CPUTR 2008, SI 2008/1277, reg 5. For example, a commercial pract

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