Advertising and promotion of medicinal products
Advertising and promotion of medicinal products

The following Life Sciences practice note provides comprehensive and up to date legal information covering:

  • Advertising and promotion of medicinal products
  • Introduction to the advertising and promotion of medicinal products
  • Regulatory framework
  • Legislation
  • Guidance
  • Industry codes
  • Definition of advertising
  • General rules of advertising and promotion of medicinal products
  • Prohibition of advertising of unlicensed medicines
  • Advertising must be compatible with the SmPC
  • More...

IP COMPLETION DAY: 11pm (GMT) on 31 December 2020 marks the end of the Brexit transition/implementation period entered into following the UK’s withdrawal from the EU. At this point in time (referred to in UK law as ‘IP completion day’), key transitional arrangements come to an end and significant changes begin to take effect across the UK’s legal regime. This document contains guidance on subjects impacted by these changes. Before continuing your research, see Practice Note: What does IP completion day mean for Life Sciences?

This Practice Note introduces and considers the general principles that apply to the advertising and promotion of medicinal products as well as the accompanying rules on pharmaceutical industry interactions with healthcare professionals.

On 31 January 2020, the UK ceased to be an EU Member State and entered an implementation period during which it continues to be treated by the EU as a Member State for many purposes. As a third country, the UK can no longer participate in the EU’s political institutions, agencies, offices, bodies (except to the limited extent agreed), but it continues to be subject to EU law and must submit to the continuing jurisdiction of the Court of Justice of the EU in accordance with the transitional arrangements in Part 4 of the Withdrawal Agreement. For further reading, see: Brexit—Life Sciences and News Analysis: Brexit Bulletin—key updates, research

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