Advertising and promotion of medicinal products
Advertising and promotion of medicinal products

The following Life Sciences practice note provides comprehensive and up to date legal information covering:

  • Advertising and promotion of medicinal products
  • Introduction to the advertising and promotion of medicinal products
  • Regulatory framework
  • Legislation
  • Guidance
  • Industry codes
  • Definition of advertising
  • General rules of advertising and promotion of medicinal products
  • Prohibition of advertising of unlicensed medicines
  • Advertising must be compatible with the SmPC
  • More...

This Practice Note introduces and considers the general principles that apply to the advertising and promotion of medicinal products as well as the accompanying rules on pharmaceutical industry interactions with healthcare professionals.

On 31 January 2020, the UK ceased to be an EU Member State and entered an implementation period during which it continues to be treated by the EU as a Member State for many purposes. As a third country, the UK can no longer participate in the EU’s political institutions, agencies, offices, bodies (except to the limited extent agreed), but it continues to be subject to EU law and must submit to the continuing jurisdiction of the Court of Justice of the EU in accordance with the transitional arrangements in Part 4 of the Withdrawal Agreement. For further reading, see: Brexit—Life Sciences and News Analysis: Brexit Bulletin—key updates, research tips and resources.

Introduction to the advertising and promotion of medicinal products

In order to ensure the protection of public health, the advertising and promotion of medicinal products is highly regulated. The general rules for the advertising and promotion of medicinal products are:

  1. advertising of medicinal products in respect of which a marketing authorisation has not been granted is prohibited

  2. advertising of an authorised medicinal product must comply with the particulars listed in the Summary of product characteristics (SmPC) attached to the marketing authorisation

  3. advertising of

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