The following Commercial guidance note provides comprehensive and up to date legal information covering:
This Practice Note focuses on gambling-specific rules for advertising:
Gambling Act 2005
CAP and BCAP Codes
Free bets and bonuses
Licence conditions and codes of practice
Gambling Industry Code for socially responsible advertising
Good practice guidance
The Gambling Commission is the main regulator of gambling activities in Great Britain, although the Advertising Standards Authority (ASA) regulates advertising activities.
The main legislation covering gambling is the Gambling Act 2005 (GA 2005) and the Gambling (Licensing and Advertising) Act 2014 (G(LA)A 2014). Different legislation applies in Northern Ireland.
The following rules apply to gambling advertising in Great Britain:
GA 2005, Pt 16 deals with advertising and provides the extent and circumstances to which GA 2005 applies. See: Gambling Act 2005 below.
G(LA)A 2014 extended the scope of the regulatory regime governing remote gambling under GA 2005 and came into force on 1 November 2014. G(LA)A 2014 requires (via amendments to GA 2005) that any operator wishing to transact with consumers in Britain must obtain an operating licence from the Gambling Commission.
The UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) applies to non-broadcast advertising, and the UK Code of Broadcast Advertising (BCAP Code) applies to broadcast advertising. Both include specific rules relating
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