The following TMT practice note provides comprehensive and up to date legal information covering:
This Practice Note considers the data flows that power programmatic advertising. It considers data sources (including first-party, second-party and third-party), bid request information, user identification (including third-party cookies and their alternatives) and targeting criteria.
See also Practice Notes:
Adtech and programmatic advertising—introduction
Adtech and programmatic advertising—legal issues
Adtech and programmatic advertising—tracker
Adtech and programmatic advertising—glossary
The table below provides an overview of the topics considered in this Practice Note, with links to the relevant section where more detailed information can be found.
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