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This guide has been written to address the practicalities of leadership. If you find yourself in a leadership role for the first time, this guide contains some helpful ideas that will get you started. If you are an experienced leader, you will benefit from some fresh perspectives. The ideas in this guide reflect a pragmatic view of leadership and the development of leaders, focusing on the real problems and opportunities that they face. Produced in partnership with Cranfield School of Management.
This section looks at the challenge faced by the leader in understanding the nature of the business context in which the organisation operates. There are many tried and trusted tools for strategic analysis that will help the leader formulate their view of the business position and its organisational context. We will look at three of them. The first, the SWOT analysis, gives a broad business overview. The second, the value chain, gives insight into the added value of the processes used to deliver to the customer. Last, the cultural web gives some useful insights into the business goes about its work and the character of the organisation. Taken together, they give a leader useful ammunition to make better leadership decisions based on a broad understanding.
strengths—what does your organisation do well?
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