Beauty parade definition

What does Beauty parade mean?

A competition you can hold where you invite potential advisers to display themselves to best advantage, indicate how little they charge, and how special is their service. It can be by post, or you can actually meet a short list. They can involve huge expense for the contestants, and are surprisingly time-consuming and exhausting to judge.

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"It's hard to quantify, right now. But at a guess, I'd say it's probably more than 50% faster, at times. It's literally that quick. We've found to be an essential practical tool. We're very satisfied."

Walsall Council

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