OFCOM1 is required to set, and from time to time review and revise such standards for the content of programmes to be included in television and radio services as appear to them best calculated to secure the 'standards objectives'2. The standards objectives of particular relevance to advertising and in television and radio broadcasting are:
(1) that persons under the age of eighteen are protected3;
(2) that the product placement requirements4 are met in relation to programmes included in a television programme service (other than advertisements)5;
(3) that advertising that contravenes the prohibition on political advertising6 is not included in
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