The European Commission has defined a number of markets for the broadcasting rights for certain major sports events1, the broadcasting (and new media2) rights for football events played regularly throughout every year where national teams participate3 and the broadcasting rights for football events that do not take place regularly where national teams participate4. The main downstream product markets that have been identified in past cases are: Pay TV, free TV, and content services delivered via the internet and mobile devices5.
With regard to TV markets, taking technological developments6 and a limited degree of substitutability7 into consideration, the Commission has held
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