810. Personal and local goodwill.

810.     Personal and local goodwill.

A distinction has been drawn between personal goodwill, which is merely the advantage of the recommendation of the owner of a business and of the use of his name, and local goodwill, which is attached to premises1, and must be taken into account in calculating the value of such premises2.

There may be a goodwill attached to a business which depends upon personal relations between the individual who carries it on and his clients or customers, such as the business of a stockbroker3, or a solicitor4, or notary5, or