Damages may be awarded under the Misrepresentation Act 1967, 1but the 1967 Act itself contains no guidance as to the principles upon which damages should be assessed. Some early cases suggested that damages might be recovered on contract principles, for example so as to recover foreseeable loss of profits2. But it is now clear that the better view is that this cause of action should be regarded as tortious3; and the same principles should be applied to claims under the statute as to claims for deceit
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