'Product placement', in relation to a programme1 included in an on-demand programme service2, means the inclusion in the programme of, or of a reference to, a product, service or trade mark3, where the inclusion:
(1) is for a commercial purpose4;
(2) is in return for the making of any payment, or the giving of other valuable consideration, to any relevant provider or any connected person5; and
(3) is not prop placement6.
Product placement is prohibited in children's programmes7, or news and current affairs programmes, or consumer affairs programmes, or religious programmes, included in on-demand programme
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