349. Advertising.

Advertising of cigarettes or other tobacco products1, of electronic cigarettes or electronic cigarette refill containers2, and any prescription-only medicine3, is prohibited in on-demand programme services4. Advertising of alcoholic drinks is only permitted in on-demand programme services if:

  1.  

    (a)     it is not aimed specifically at persons under the age of eighteen, nor does it, in particular, depict such persons consuming alcoholic drinks;

  2.  

    (b)     it does not link the consumption of alcohol to enhanced physical performance or to driving;

  3.  

    (c)     it does not create the impression that the consumption of alcohol contributes towards social or sexual success;

  4.  

    (d)     it does not

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